Local Crone - A Year in the Making

I’ve never really been a “new year, new me” type of person. I get that it works for some people, but I always felt like if there was something I wanted to change, waiting until that magic date was kind of an excuse. But here I am, right at that mystical transitory time with Local Crone Design Co.

Ironically enough, I decided it was time for something new at the beginning of 2021. ‘Erin Long Design’ just wasn’t cutting it anymore. It seemed stale to me, likely because it’s just my name with ‘design’ slapped on the end (“but mom, all the kids were doing it in Senior Projects!”). I think my biggest issue though is that it just wasn’t any fun.

So why Local Crone?

The main reason I like to do side projects, and sell cards on Etsy (shameless plug, shameless plug) on top of my day job is because it’s fun. So one day I was thinking about my long term goal of being that old lady in the creepy old house at the end of the street that no one ever sees but you’re scared to go in her yard because she’s probably a witch or something - typical thoughts that everyone has from time to time. I thought to myself, “Yes, I’ll be everyone’s local crone.”

Me oh my did that stick in my brain. I went from thinking it was a funny little phrase, to a weird name, to actually a great name for a brand. And I have one of those! So, I decided to roll with it. I decided to rebrand my design services, and make it something that not only was I happier with design-wise than what I had, but was something that I could have fun with.

What took you so long?

I also decided to really take my time in rebranding so I would come up with a product I was really happy with and not something I had rushed through to get it done. I didn’t think it would take a year, but here we are. I didn’t think it would take me from one new year to the next to get it done, but I am so happy with the changes I made to my brand.

You might think it’s a stupid name, or that people won’t get it or take me seriously. You’re probably right. But I have had a great time doing this rebrand, and I am so excited to move forward with this brand identity that feels so much more me.

Another Shameless Plug

What are you rebranding in 2022? Whether you have an existing business you want to grow, or are finally ready to take your side hustle or hobby to the next level, I can provide the branding materials you need to take that next step. Whether it’s a logo, business card, product literature, or other marketing materials, this Local Crone is here to help you out.